App App is a food and restaurant discovery platform built for “foodies” looking for an affordable alternative to high priced tasting menus. The simplicity of App App enables customers to discover new eating destinations and explore new menu items at no cost. Currently based in New York City, App App is changing the way New Yorkers discover new dining options at affordable prices.
New York City has 28 new restaurant opening each day (city wide). For foodies passionate about finding new dining options, discovery is often expensive and has a tendency to be hit or miss. Its with these considerations that the founders of App App set out to create a solution for the passionate food lover.
RESTAURANT & BAR EXPOSURE
Restaurant and Bar Exposure: In a business where competition and market saturation are at all time highs, restaurants and bars need new marketing and exposure opportunities. App App has provided a highly targeted and affordable marketing strategy to restaurants fighting for market share and exposure.
App App Customers are given a free appetizer every 24-hour period at participating restaurants. This enables food lovers to affordably try new places to eat without significant cost.
SMART DATA & AI BASED RECOMMENDATIONS
As App App grows in popularity the product will continue to get smarter and grow alongside of its user base. In the midterm, App App will have the ability to use past consumer behavior to predict tastes and preference. Using machine learning, App App will soon grow into a machine driven food discovery product.
App App’s restaurant and offer management platform enables community managers to quickly drill down on offer stats. App App is able to tailor their discovery options to directly meet user’s specific tastes and preferences.
Whether you’re looking to explore a new part of town or try an exciting new cuisine, food discovery has never been easier.
Kyle led the global market and product strategy. His project contributions included initial workflow design, founder coaching, and high-level product analysis.
Mark was responsible for managing timelines and the line by line execution of the product. Mark led the founding team through design, branding, and technical project management. His stamp on this project is best demonstrated by the flawless execution a perfect timeline delivery grade.
Ryan led the user experience component of this project. Ryan’s mark on this project is best demonstrated by the inter-screen efficiency. He managed to take a complex concept and design it in a manner that provides a seemingly simplistic interface.
Ali is responsible for the execution of the technical product. Alongside of Mark and our engineering team, Ali took the technical documentation and translated each requirement into an actionable product. Check out his code snippets, you’ll be impressed with his abilities!.
Alvaro is responsible for leading our design team and translating the low-fidelity wireframes into a product that will impress users. Alongside Galo and Marco, Alvaro is the creative engine behind the App App user interface and marketing collateral.
Galo worked hand in hand with Alvaro to create App App’s user interface. His leading contribution to this project is best demonstrated by the clean design style and screen layouts. Galo’s ability to take chaos and disorganization on a screen and make it look perfect sets him apart as a UI designer.
Marco was responsible for App App’s branding. He managed to take the same abbreviated word and create a clean and recognizable brand. Marco’s ability to think abstractly about a concept and create a brand that’s identifiable and clean makes him our secret weapon.